CO FOUNDER LAUREN MITCHELL EXPLAINS WHATS IT ALL
Bikini Culture is your one stop shop of all the most fabulous swimsuit brands from all corners of the world. It makes every women's job of finding the right bikini less of a nightmare and more of a hobby. Collaborating with over 20 of the best international brands you can be sure to find a costume suitable for every occasion; whether you're a surfer, lounging on a boat in the Mediterranean or simply want the perfect tanning bikini you are guaranteed to find the perfect fit.
It began when I was a little girl. Growing up travelling the world, living abroad and constantly being faced with new places. I was your typical 'girly girl' and with an early developed passion for style, fashion always played a huge part in my life. With an ex beauty queen for a mother I spent my entire childhood watching her every 'glamorous' move and it wasn't before long I had developed a passion for style.
"BIKINI CULTURE IS A REPRESENTATION FOR MY LOVE OF TINY PIECES OF LYCRA"
When I was a young girl I moved to Sydney, Australia where I thought I'd died and gone to beach heaven. Blessed with hot weather, stunning nature and some of best beaches in the world it was no wonder every minute was spent outdoors and living by Australia's most iconic beach- Bondi, I spent the next glorious decade soaking up the sunshine and playing in the surf. This ultimately meant that half my life was spent in a bikini, and if Australians know one thing, its how to make a killer swimsuit.
My love for fashion and for the beach went hand in hand. I worked as a model and in Public relations and often found myself either walking the catwalk in a two piece or organising the latest swim fashion event and being faced with such notorious Australian brands as Seafolly, Baku, Billabong and Tigerlily, my knowledge and love for swimwear only continued to be fuelled.
"OWNING OVER 200 BIKINIS WAS A RITE OF PASSAGE FOR WOMEN AND I WASN'T AFRAID TO EXPRESS IT"
My Bikini Connoisseur' title continued to grow rapidly among work colleagues and friends and my beach lifestyle and travel opportunities meant a new bikini at every opportunity- I lived in my swimsuits and owning over 200 bikinis was a rite of passage for women and I wasn't afraid to express it! I continued to work in fashion and was often asked to collaborate with both boutique and mainstream swimsuit brands.
By the time I was in my early twenties I packed a suitcase and moved to London. I bought with me a passion for the bikini, which not only embodies for me an ability to express myself but a representation of my personality, travel and life experiences'.
When I arrived in London however, I was faced with a dilemna; an obvious lack of the beach (not happy) matched with a complete inability to find a good bikini anywhere! While 4 months of my year are spent roaming every sandy corner of Europe, it took me many weeks prior to each trip ordering bikinis from the other side of the world, where I knew I was guaranteed a good suit.
Thus the idea for 'Bikini Culture' was born, and now I can share my secrets with other bikini connoisseurs of the world.
